How to Make More Money With One Easy, Inexpensive Marketing Idea

Title Wave Books, Anchorage, Alaska

You’ve made a marketing plan, but advertising is expensive.  How about a simple method to get your customers to promote your business practically for free?

Ninety-two percent of consumers trust recommendations from friends. When you need a service or product- what is one of the first things you do?

You ask a friend. “What mechanic do you use?” “Where did you go to look for a new car?”

Put this fact to work for by making it simple for customers to invite a friend to visit your business. Continue reading “How to Make More Money With One Easy, Inexpensive Marketing Idea”

Be Inspired With True Stories Of Success

Are Small Businesses Doomed to Fail?



As an entrepreneur, business is usually at least in the back of the mind, and most of us spend time thinking about plans for the new year. I’ve been thinking about how I can help meet the needs of the business owners I work with this year; what can I write about that would be helpful?

Actually, 80% of Small Businesses Succeed (at least for a while).

How often do you read articles about the high rate of failure in small business? Personally, I’m tired of it. When I want to do something better I always find it much more informative and helpful to see how people succeed at what I want to learn. Continue reading “Be Inspired With True Stories Of Success”

Number One Thing You Need To Know About Your Business

The #1 Thing: Your Business is Not About You

Your business doesn’t revolve around you and mine does not exist because of me.

Yes, we put the work, money, sweat, and tears into it- and it’s easy to feel that it’s centered around us.

“What’s in it for me?” is what the customer wants to know. If we forget that, we will be in trouble. Continue reading “Number One Thing You Need To Know About Your Business”

How to Identify Authentic, Unique Strengths and Boost Your Confidence

Copyright: natalia0103 / 123RF Stock Photo


Have you ever shown a two-year-old how to build a tower of blocks?

First, you began with the biggest blocks.Then, balance subsequent blocks on those below, ending with the smallest ones on the top. Once kids get the concept, it’s easy!

However, many adults don’t know how to use similar steps to build a career or life. They don’t know what their biggest blocks are; how to answer the question, “What am I good at?”

Find the essential pieces to building a durable foundation using the Strengthsfinder Assessment. Continue reading “How to Identify Authentic, Unique Strengths and Boost Your Confidence”

How to Boost Your Creativity (for free!) With Mind Mapping

Help! Writer’s block? Can’t focus or concentrate? Is your brain cluttered?

A technique called mind mapping may be what you need.  It will help you generate ideas, connect thoughts, and organize information.

For example, last week I was working on a project with pages and pages of writing, but I could not seem to put it in the order I had in mind.

Desperately, I checked out my bookshelf and found a book I hadn’t read yet.  I picked up  Book Blueprint: How Any Entrepreneur Can Write an Awesome Book, by Jacqui Pretty. In chapter two she suggests using mind mapping to clarify your thoughts.  Since I was finding her writing helpful, I figured I might as well try it. In fact, I organized my article quickly and even gained insight into a complicated section.  Continue reading “How to Boost Your Creativity (for free!) With Mind Mapping”

Use Plain Language to Quickly Improve Your Message

How often have you read something like this? Does it make you want to visit the library?


The Anytown Public Library provides residents of any age opportunities to find and use information in many formats as they pursue personal growth and education throughout their lives. It helps them develop their ability to find and evaluate information used daily and all life long. It provides materials and programs relevant to contemporary issues and interests that enlighten, inform, and entertain.

One of my favorite tips comes from William Zinsser’s book, On Writing Well, in which he says, “Clear thinking becomes clear writing; one can’t exist without the other.”

The challenge is to actually think clearly and here are some basic tips. Continue reading “Use Plain Language to Quickly Improve Your Message”

How to Craft an Easy, Meaningful Mission Statement

You hear it all the time- you need a Mission Statement to focus your marketing.

Yet, your eyes cross and your brain screams, “Overload! Overload!”, every time you try to figure it out.

Without a doubt, you need a Mission Statement.  It not only defines your company’s purpose,  it provides a framework on which to build your marketing strategy. Continue reading “How to Craft an Easy, Meaningful Mission Statement”