Learn How To Prevent The Number One Cause Of Business Failure

Accounting for the Numberphobic; A Survival Guide for Small Business Owners

Knowing how to read your financial dashboard is the key to survival. In my experience, 90 percent of people who start a small business have no clue how to read financials. That’s why most don’t survive. Most small business owners think it’s complicated, so they’re afraid of it. It’s really easy to teach people how to monitor what drives their business success.”  Accounting for the Numberphobic – A Survival Guide for Small Business Owners. Dawn Fotopulos, Amacom, 2015.

Small businesses, mostly fail because of mismanagement, not because they have a terrible idea or the founders don’t work hard enough. Often, it is because owners fail to recognize one of the most critical required skills — the ability to understand their finances. I don’t blame them. They hear words like gross margin ratios, cash flow forecasting, and GAAP — and they cringe. You need to assemble the right experts to help you, but it’s equally important to know what your financial numbers mean. Continue reading “Learn How To Prevent The Number One Cause Of Business Failure”

10 Remarkable Reasons Outstanding Companies Embrace Agile Project Management

Why You Should Become More Agile

Do you make lists, plaster your wall with sticky notes, or use Trello? Then you are already familiar with some basics of Agile project management.

What if I told you that Agile is a tested, proven method that can boost your productivity, increase the morale of your staff, and reduce employee turnover? You’d be interested, I bet!

Apple, Amazon, GE, British Petroleum, Target, Citibank, Spotify – are all successful companies which function within the culture and framework of Agile management. Businesses use various systems such as Lean UX, Kanban, and Scrum to become more productive and nimble than their competitors.

The Birth of Agile Project Management

Continue reading “10 Remarkable Reasons Outstanding Companies Embrace Agile Project Management”

7 Sensational Sign Tips – Guaranteed To Boost Your Business

Has this happened to you? A friend raves about a new coffee shop on a street you drive every day. For a week you keep an eye out for it.  Finally, walking and using your phone you find it. The problem? You couldn’t see the sign.

Not good! The decor’s attractive, the barista made a killer cappuccino, and this start-up even made a marketing plan. But they neglected their most significant 24/7 marketing opportunity- signage.

Seven hundred vehicles drive slowly by their shop every day plus a good number of pedestrians. They’re missing a chance to market to all these people.

7 Tested Tips for Effective Signs

1.  Boost Your Business

The most important purpose for signs is to help potential customers see you and notice you.  Doors, windows, sidewalk signs, hanging signs… let your imagination roam and check out this site for ideas.

Find out if there are zoning rules or business district restrictions before you go too far in your design process. Continue reading “7 Sensational Sign Tips – Guaranteed To Boost Your Business”

How to Make More Money With One Easy, Inexpensive Marketing Idea

Title Wave Books, Anchorage, Alaska

You’ve made a marketing plan, but advertising is expensive.  How about a simple method to get your customers to promote your business practically for free?

Ninety-two percent of consumers trust recommendations from friends. When you need a service or product- what is one of the first things you do?

You ask a friend. “What mechanic do you use?” “Where did you go to look for a new car?”

Put this fact to work for by making it simple for customers to invite a friend to visit your business. Continue reading “How to Make More Money With One Easy, Inexpensive Marketing Idea”

Be Inspired With True Stories Of Success

Are Small Businesses Doomed to Fail?

As an entrepreneur, business is usually at least in the back of our minds, and since it’s early in a new year, I’ve been thinking about how I can encourage business owners. What can I write about that would be helpful?

How often do you read articles about the high rate of failure in small business? I’m tired of it. When I want to do something better I always find it more informative and helpful to see how people succeed rather than where they fail.

80% of Small Businesses Succeed 

So, I want to talk about some of the issues you face as you pursue the work you love and what positive things can we learn from those who succeed. And to do that, I get to do one of my favorite things- talk to folks who are passionate both about what they do and how they do it. 
Continue reading “Be Inspired With True Stories Of Success”

Number One Thing You Need To Know About Your Business

The #1 Thing: Your Business is Not About You

Your business doesn’t revolve around you and mine does not exist because of me.

Yes, we put the work, money, sweat, and tears into it- and it’s easy to feel that it’s centered around us.

“What’s in it for me?” is what the customer wants to know. If we forget that, we will be in trouble. Continue reading “Number One Thing You Need To Know About Your Business”

Learn How To Increase Your Grit Factor

 

 

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Grit- the Power of Passion and Perseverance by Angela Duckworth was one of those books I found hard to put down. It was my favorite book of 2017. 

“Don’t write in, dog-ear, or otherwise deface a book!”  As a lifelong book lover and former used bookstore owner, I’ve seen way too many books ruined by these habits.

Now, you’re not a bad person if you do- but I can’t- so, I use sticky notes as I read. When it looks like this, I know it’s a winner.  Continue reading “Learn How To Increase Your Grit Factor”

Five Myths That Will Hurt Your Nonprofit Success

There were 1.5 million registered nonprofits in the United States in 2016 and they all hope to have success in doing good.  Take a look at some of the myths which can doom your efforts.

Myth # 1.  My Nonprofit Doesn’t Need a Marketing Strategy.

What you do matters. Helping homeless people, improving the environment, or caring for shelter pets; it’s important. Continue reading “Five Myths That Will Hurt Your Nonprofit Success”